Franziska Iseli – Amplify – Evercoach – Mindavlley





Franziska Iseli – Amplify – Evercoach – Mindvalley

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What You’ll Learn

Introducing Amplify
The ultimate step-by-step system for coaches that takes you by the hand and walks you through the entire process on how to amplify your business with workshops and live events

I admit it: When it comes to running workshops and live events, there’s like a gazillion mistakes you could possibly make…
If you don’t have the right systems and frameworks in place!
Is it going to be difficult, a big financial risk and a potential shit-show if you offer a workshop without the crucial knowledge, trying to “wing it” and figure it all out on your own?
But imagine you had a professional who’s been successfully running live events for almost a decade step in and do all the work for you.
Imagine this expert would take you by the hand and walk you through each and every step you need to take to make sure your workshop is a big success.
Imagine this person had answers to all of your burning questions and could provide you with systems and solutions for every little detail….
So that all you had to do was show up and do what you do best:
Would you jump on this opportunity?
The answer is obviously hell yes!
And the epic news is: This is not just wishful thinking. This expert with almost 10 years of experience in the field of designing and running world-class live events is not just an imaginary friend you wish you had…. She’s actually the host of Amplify!
Here is what joining Amplify and running live events will do for you and your success as a coach:

01 Amplify Your Marketing

No ebook, no “free Skype consultation” and no webinar could ever come close to the impact you’re making when you’re delivering massive value face to face with your audience. The energy is undeniably more powerful when you’re in a room with people instead of having a screen (and possibly a couple thousand miles) between you and your prospect… And who do you think is more likely to buy (even your higher-priced) services? The person who you just inspired, uplifted and empowered at your live event or the person who just signed off from your webinar? Obviously the first one! Not only can you liberate yourself from frustrating, overwhelming and expensive online marketing, when you decide to use live events as a marketing tool…. But you will also dramatically increase the effectiveness of your marketing – which results in more clients, more money and more impact for you!

02 Amplify Your Expert Positioning

What do all of the most successful and extraordinary coaches in the world have in common? You’ve guessed it… They run live events! Whether you have 5 or 500 people showing up to your workshop, the point is this: Leveraging live events as a tool to be of service to groups of people instantly positions you as a sought-after expert in your industry. You don’t have to wait until you’re “big” enough, successful enough or “famous” enough to do live events…. With Amplify you get to reverse-engineer this strategy and use workshops as a tool for rapid growth and recognition instead!

03 Amplify Joy And Fulfillment

Live workshops are by far the most personally rewarding and fulfilling way to deliver value and be of service as a coach. Seeing people’s faces when they have their breakthrough moment and experiencing their heartfelt gratitude is simply priceless. No other method of teaching gives you the opportunity to connect with your clients and prospects on such a deep level and truly witness the impact of your coaching…. Which is why you’re here after all, right? To experience the joy of making a difference in this world and changing people’s lives for the better.

04 Amplify Your Income

Running workshops and live events will not only enable you to sign on new dream clients with ease…. It will also allow you to sell higher-priced packages! It’s only logical: You’ve already delivered huge value (way more than you could possibly do online), so the people in your audience have proof that your work creates tangible results. And while the truth is that you will have to invest a bit of time and money to put together a workshop your prospects love, the return on this investment will be much higher than for any Facebook ad you could run or email you could send to your list.

05 Amplify Your Growth

It’s no secret that public speaking is one of the most common fears – and most coaches are no exception! Which is why Amplify not only gives you all the systems and frameworks you need to design a killer live workshop, but it’ll also equip you with the necessary confidence to get out of your comfort zone and grow as a person. You will discover the mindshift you need to make to get over the fear of speaking and presenting (yes – even if you’re an introvert like me) and how to show up as the best version of yourself. After all, you’re here to be of service. Not to let fear hold you back!

06 Amplify Your Relationships

Who would you feel more connected to? The person who’s webinar you joined a couple weeks ago…. Or the person who’s live workshop you attended, who’s hand you shook and who you shared a few laughs with over lunch during your break? The answer here is obvious…. Running live workshops allows you to build lasting and meaningful relationships with your prospects. And – as a coach more than anyone – being able to build impactful relationships is the make-or-break factor of your business.

07 Amplify Your Sales With Ease

You know that awkward moment when a presenter is moving from content to sales pitch? Thanks to the systems you’ll learn when you join Amplify, you will not only have the right tools in place to get rid of the “sales-awkwardness” for good, but you will actually be equipped with a framework that will make people ask YOU how they can work with you instead. Whether you want to sell $100-Dollar-tickets for your next workshop or 12-month coaching packages at $15,000 each, as soon as you get started with live events you can wave awkward or pushy sales tactics goodbye, and sign on new clients with ease and integrity.

08 Amplify Your Brand

Most coaches let fear, doubt and ego-thoughts such as “who am I to run live events” get in the way… so they end up procrastinating or never doing live events at all. Here’s why that’s great news for you: This gives you an incredible opportunity to stand out in your industry, get noticed by your dream clients, and differentiate your brand from the rest.

09 Amplify Your Impact

Live events are real, raw and powerful! Just like listening to your favourite band play live in concert and dancing in the crowd with thousands of people is much more exciting than listening to their songs alone in your car; live events have a much bigger impact on your prospects’ lives. And if you’ve ever been to a live event yourself, you are probably living proof for the fact that this is true. Running workshops as a coach will give you the opportunity to serve your audience at a much higher level. Your prospects will experience deeper and faster transformation, and you will be able to help more people in less time. What a beautiful win-win situation!

Amplify is a tested and proven framework for coaches that teaches you how to master workshops and live events to amplify your message, get high-paying dream clients, and make an extraordinary impact in this world
It doesn’t matter if you’re a new coach or a seasoned coach but if you’re not doing workshops right now (or you’re doing them not quite successfully yet), this is the smartest investment you can make to grow both your business AND your impact at the same time.
Amplify will not only give you a structured approach to design and run workshops like a pro, it will also give you the confidence you need to make sure you won’t let fear hold you back from taking action!

Franziska has never shared most of this content before but in Amplify she went above and beyond, and she’s giving away her most effective and powerful secrets to you. Now she’s finally making all her frameworks available, showing you step-by-step how you can master workshops and live events – from the planning phase to the execution strategy and even the mostly overlooked follow-up process.

For every single question, every moment of doubt or insecurity that might come up for you when you think about putting yourself out there live, you will find tools and systems in Amplify that will allow you to transform your doubt and fear into unshakeable confidence and excitement.
All of the content is packaged into easy to digest videos chunks and actionable worksheets, so that you can go through each module at a time and let all each concept sink in before you move on to the next part. This guarantees that you are able to learn at your own pace and you won’t ever suffer from paralyzing content-overwhelm.
The whole training is designed in alignment with our intention behind it: To offer you a way to grow your business that truly resonates with who you are and is highly effective at the same time… So that you can create more abundance and freedom for yourself, make a bigger impact in this world, and serve more people in less time without the having to freak out on a regular basis because you’ve wasted time, money and energy on digital marketing that got no results.

Course Information

What you will get in the self-paced home study video course, “Amplify: Making a Bigger Difference, Enrolling Clients, Creating Abundance through Workshops and Live Events”

Module I

In this module you will discover:
All the key elements you need to consider when planning and preparing your workshop
How to find the perfect venue for you and why even the shape of the room matters
How to create a great ambience and choose suitable music for all different workshop scenarios
Where to find epic playlists and other done-for-you resources online
Whether you need catered food or just coffee and water and why this varies depending on the type of workshop

Module II

Content Planning
In this module you will discover:
The 4-step content framework that basically structures the entire workshop FOR you so that you never get stuck in “I don’t know where to start”
How to capture attention and keep people engaged from the beginning to the end of your live event
How to speak to and engage all 4 different learning types (auditory, visual, reading, kinesthetic)
Whether or not to use handouts and worksheets, and what content to include
How to avoid “death by power point” and create easy-to-follow slides
What to do when you feel like you’re losing people’s attention and how to hook them back in instantly

Module III

The Pricing Pyramid
In this module you will discover:
The pricing pyramid framework that allows you to simplify the whole process and make sure your prices never backfire on you
How much exactly you should charge for your workshops and why
How to create and position your packages and offers in a way your prospects can’t resist
The difference between paid and free workshops, when to do which, and how to choose the perfect option to grow your business

Module IV

Your Audience
In this module you will discover:
The desires vs frustrations framework that helps you to truly get to the bottom of your clients’ needs
Why understanding your audience is the one thing that will help you to attract them
How to overcome your audience’s objections before they even pop up in their heads
How to increase show-up rates and make sure that people stay engaged from the start to the finish

Module V

In this module you will discover:
Advanced branding strategies to be remembered
The little things that matter most
How to come up with memorable names for your workshops that grab attention and stand out
How you and your brand can become “talkaboutable”, irresistible and unique to your audience
Franziska’s best ideas on which branded products and materials to use at your workshop to leverage the power of your brand

Module VI

Marketing Strategies
In this module you will discover:
How to get noticed by the right people
The top 10 most effective marketing strategies to book out your sessions with hot prospects
How to choose the right strategies for you depending where you are in your business to save you both time and money
The fastest way to spread the word about your workshops including free and paid marketing tools that are guaranteed to create results

Module VII

Social Media
In this module you will discover:
Which social media channels to select for your coaching practice to avoid overwhelm and get the biggest results
How to leverage social media throughout your event to create buzz and a community of engaged prospects
The secret photo strategy that will get you bookings for your next event

Module VIII

In this module you will discover:
The 10-step sales process that allows you to sell without being salesy or creating that awkward sales moment everyone dreads
How to maximize your post-event sales for ultimate business growth
The pitch formula that converts every time and doesn’t change the energy in the room including the best moment for your pitch

Module IX

The Follow Up System
In this module you will discover:
The perfect follow-up system that allows you to convert the “slow buyers” who need more time to buy instead of losing them
When they go home after your event
How to create urgency without sacrificing your integrity
How to maximize your efforts by identifying your audience’s buying behavior
how to systemize and automate your workshops and follow-up systems

Module X

Maximizing and Optimizing
In this module you will discover:
The friend’s list strategy that allows you to multiply your business and your impact
Which questions you need to ask to receive constructive feedback and valuable testimonials from your audience
How to get people to talk about your event and make them send prospects to your next event

In-course Bonus

Module XI

The Profitability Formula
In this module you will discover:
The profitability formula that uncovers how much money you need to spend for each person who comes to your workshop
How to consistently increase your profits and your business growth by getting the numbers right (no worries, it’s simple even if you hate math)
How to continuously improve on your workshops
How to lower the cost for your workshops whilst increasing conversions and the frequency of sales


I know that when you join Amplify you’ll want to go even deeper, so we’ve added this special bonus for you:

When you join Amplify now, you’ll also get Franziska’s book “Bananas About Marketing” as an instant download. In this book, Franziska teaches you even more practical marketing how-to’s and actionable strategies to grow, market, and amplify your coaching business.
It’s packed with examples and powerful know-how that takes the “pain-factor” out of marketing thanks to its fresh, fun and cheeky approach. An entertaining story-line perfectly illustrates the simple yet effective strategies Franziska presents and will help you position your business for rapid growth, attract more clients with ease and make your prospects fall in love with you over and over again.

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